Would You Like to See Private Auctions on GoDaddy Auctions?

I just received an email from my Account Manager at GoDaddy announcing a new round of private auctions featuring GoDaddy-owned inventory. At the end of 2023, the company also auctioned hundreds of its own domain names, including two that I won – Posto.com and DogSitter.com.

While the fact that GoDaddy is running another auction with its own inventory is somewhat notable, something in the email caught my attention:

“GoDaddy is continuing the momentum by hosting another auction event to gather more feedback from investors before potentially opening the doors to other domain sellers.”

The bold emphasis was added by me.

It looks like GoDaddy is considering allowing third parties to list domain names for sale via its GoDaddy Auction platform. At least that is my interpretation.

I am not really sure I’d like to see other investors selling their domain names on the platform since one major benefit of buying expiry-stream domain names is that they may not have been offered for sale before. In addition, most (smart) investors would do outbound marketing to better their chances of selling inventory, and I don’t particularly want to buy domain names that other people already marketed.

I am sure there are plenty of people who really like the idea of having a platform with monied buyers to sell their domain names, but it’s not super appealing to me as a buyer. Of course, I am open to reconsidering if I ever need some liquidity 🙂

I posted this as a poll on X so you can vote here:

Would you like to see private auctions on GoDaddy Auctions?

— Elliot Silver (@DInvesting) June 4, 2024