What Was Your Best Domain Auction Acquisition?

I try to buy domain names at auction every day. I spend a lot of time bidding on auctions. More often than not, I come away with inventory quality domain names I opt to list for sale immediately. The vast majority of my domain auction wins are hardly memorable. I buy them to bulk up my portfolio to move inventory at nice returns.

Last week, Snagged.com posted a question on X that got me thinking for a very quick second:

What’s the best domain (and price paid) you’ve acquired from an auction?

— Snagged.com (@SnaggedDomains) August 6, 2024

For me, this question was very easy to answer. I think my best domain auction acquisition is also my favorite acquisition. I bought Embrace.com at NameJet in 2015 for just shy of $19,000.

Shortly after acquiring it, I received a couple of offers from investors above what I paid to acquire it, but it wasn’t appealing to resell it so quickly. Instead, I opted to develop the domain name into the brand I use to sell my own domain names.

I’ve made some very good buys, particularly when judged by the return I’ve gotten from subsequent sales. Even though Embrace.com is a domain name I have not sold – and have no plans to sell – it was still my best auction acquisition. How about yours?