What Does Atom Say Your Most Valuable Domain Name Is?

Yesterday afternoon, Atom.com released its updated automated domain name appraisal tool. The tool is free to use and offers some insight into its value – as best as an automated appraisal tool may be able to do that. The company published a blog post to set expectations for the tool and how it can be used.

I spent a bit of time inputting my better domain names into the appraisal tool to see how it appraises higher value domain names. Although some of the appraisals were a bit light, some of them were higher than I expected. Perhaps I should raise some of their asking prices in alignment with the appraisal!

In addition to numeric values, the appraisal tool also highlighted some of the factors that contributed to the appraisal. The extension, number of alternative extensions registered, and number of developed domain names matching the keyword were all referenced. In addition, the tool provides some AI-generated guidance about what types of businesses would be a good fit for the domain name and what industries could make sense.

I think the Atom appraisal tool may be lacking on the highest end of the domain name spectrum. Gold.com, which sold for more than $8.5 million earlier this year is valued at a paltry $597,500. Liquidity.com, which sold for 7 figures, is valued at just $346,500.

Incidentally, it looks like the appraisal tool maxes out at $1 million, with domain names worth more than that listed as > $1 million. This makes sense due to the lack of public sales data at the highest levels of domain name sales.

The most valuable domain name owned by my company that I searched for on the Atom appraisal tool was Embrace.com, which came in at $654,500. Of course, I wouldn’t sell Embrace.com, but it was the most valuable of the names of mine I searched. Most of my one word, 3 letter, and two word .coms were in the low to mid six figures.

What is your most valuable domain name according to the Atom.com appraisal tool?