Was $400k Purchase of Somewhere.com Worth It?

Last Summer, it was announced that Nick Huber and Shaan Puri invested in a company known as Support Shepherd. Last week, the company rebranded as Somewhere after acquiring Somewhere.com for $400,000.

There was a big discussion about the rebrand and domain acquisition on X. Yesterday, Shaan posted a poll on X asking people if they think it was worth $400k to acquire the domain name for the rebrand:

We spent $400,000 on the domain https://t.co/gWHLlUAraL to rebrand Support Shepherd.

What do you think – Worth it or Not?

— Shaan Puri (@ShaanVP) May 21, 2024

With more than 10,000 votes cast, 70%+ answered “no.”

Personally, I am a bit torn on this one. I think $400k for a memorable one word .com domain name is a very reasonable price for a buyer. I also like the fact that there isn’t much brand usage for the Somewhere term. I don’t know of any companies called Somewhere or any that have Somewhere within their branding. However, a business called “Somewhere” is confusing. It’s kind of like the old Abbott and Costello (not Castello) sketch:

What do you think of the $400,000 acquisition of Somewhere.com?