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I'm a new member here on NamePros, but I do have an opinion to share.
I believe that trying to be constant in what you call "sniping" is the best in the long run.
My motto is not to sell anything to a customer that I would not buy for myself (quality wise...I know that tastes differ).
When you follow your gut in terms of what would be a better name, you end up with a better reputation in the long run, and a stronger position to dictate the price.
Also, if you end up keeping a quality name for some time, two things should happen:
1) You don't feel you're "wasting" money paying for it every year;
2) You might notice the niche doing well or expanding and you can often spot and register good quality related names, expanding a quality portfolio.
When you go "shotgun" you are much more careless and "willing" to throw money in the water, which in my opinion is always a no-no. I'd rather take a break when I feel that bug bite, and then buy more quality (still related) names later, using the "Sniper" method...This rings true with hand-reg and expired auctions alike!
What I've learned is that no matter how many people get the names you would have liked to win today, there are always more (and usually better ones) tomorrow, next week, or next month. This is where the expired auctions could be arbitrary...it's too easy to feel pressured when you see a sort-of nice name. And if I could live without winning it in an auction, I can certainly live without hand registering such a name.
If you remember how important it was to get only the right domain when money was tight, you should be okay when money is good. I'd rather rinse & repeat THAT strategy.
That is how you will multiply profits: Using the money you would have wasted on names you would just drop in a year or 2, and spend a bit of extra time researching the right client for the right name.
Apart from that, names that are too similar stand the chance of causing trademark- or competition- scuffles between your clients.
Maybe it's just me, but I prefer to try and make business easier for my clients if I have a choice.
I know others will disagree, saying it's the client's choice what they will buy, but it is an issue for me personally in what choice I offer.
I'd much rather help a client with defensive registration than be the cause of a conflict.
Hmmm, I wonder if anyone feels the same about this?
Last edited: May 19, 2024