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I often get dismissed for paying attention to trademarks. Generic words have thousands of trademarks across different categories. If you get too caught up in that, you’ll never buy generics.
That said, if there’s a trademark by a large company in a category where the domain clearly fits best, there’s no doubt the value takes a hit. It shows there’s demand, but it also shows you’ll have trouble defending your brand. Worse, you might have trouble keeping it.
To dismiss that without any thought is rolling the dice. Most domain investors have successfully navigated this stuff and just go on with business as usual—leaving it up to the buyer. If they come, they come. If they don’t, the price adjusts.
I think there’s definitely merit to focusing more on picking solid SLDs and keywords than worrying too much about trademarks—especially with ultra-generic names. But if it’s a term we instantly associate with one company, it’s worth digging a little deeper—or passing on it altogether if the price falls into “maybe” territory.
Another topic which I will cover in a more in depth stand alone article tomorrow is the increased focus of domain investors in buying BIN listings on marketplaces. More than every its becomming difficult to find quality inventory so domain investors are scouring listings to find value. What determined value is different to each type of investor. People like Andy Booth will pay mid six figures for the highest quality one word because he knows he can sell that for seven figures and higher which is a great profit. Tomorrow I’ll publish a post with all the tools and some hints for finding them
A Few Posts of Interest
Godaddy’s 1099s Godaddy’s Vowed to Do Better Next Year
Dot Cat Dynadot first major registrar to offer the TLD and I see why. Has to have significant part of site written in Catalonian and can’t resell
Afternic MasterClass signup It’s free and might be a little nugget in there that helps you sell more domains
The Blue Origin Flight with Katy Perry was a PR disaster
Developing the UI of a phone App with these prompts
Quote of the Day: “A brand is no longer what we tell the consumer it is—it’s what consumers tell each other it is.” -Scott Cook (fouder of Intuit)
Domain of the Day: DN.tv Ends today. Let’s see who in our industry has a new podcast planned. Reg renewal
Please Note: The list below contains affiliate links and/or names that have been posted for a fee. It is how we pay for our time since it is a free site. More details at bottom of page.

Dynadot
ShadowAgents.com Closes today. Agents working behind the scenes
AIY.xyz I normally stay away from LLL.xyz (although I own LLL.xyz) but with this having AI in it I pay attention
Yuffo.com My type of 5L.com These move well for me
AI.cleaning AI as an SLD has value in every single TLD out there
FON.xyz I see Phone. $225 renewal
Sketchbook.io Like this SLD a lot. Io is a bargain right now
GGB.org Still a week out but a carload of LLL.orgs came to market
Namejet
RealTravel.com Have I been fake traveling?
Wildfires.com Tracking site all the way because its a horrible team name
Nathalie.com It has the most bids on the 3 day list but I had no idea this was a form of the spelling. More a European form
DriedFlowers.com Loved it on Domain Sherpa. Love it even more now
FinApp.com Financial app
SecretGardens.com As a garden or a brand. Sounds like a sex toy manufacturer….sorry
Backyards.org Where people put their money
Atom – Active Auctions
Flub.ai I like this one. Fun name and I usually need help after I flub it up
Snore.io Such a big market. Stopping snoring.
KEO.ai I love this three letter. I may have to buy it
Sedo
FFFO.com Hard to believe these now go for under $500. Met reserve and will sell
Negotiate.it Closes today. At $99 and met reserve
ExportAmerica.com A timely name. Sent to auction at $500 and found another bi
Formal.org No reserve and is currently at $500
Musk.sucks Also closes today. Seems to be a lot of users for this one lately
eMedTV.com Gets 89,000 visits
IQW.ai And the cheapest LLL.ai listed
Catched
Bizarre.at Crazy content loves alt TLDs
GlowUp.me A term I hear all the time. Nothing better for engagement than a good Glow Up or Looks Maxxing
888.pub 888 still gets it done
Premium.money I like regular money but premium is even better
Bear.world Sam Altman loves world ID and Bear is a cool username
Dune.me Decent movie, great crypto tracker
Godaddy Domains With Bids
OnlineDate.com
OnlineDates.com These are pretty generic but I would take the plural if I had to choose
HoneyTea.com Decent store or product name
Coffeshop.com This makes no sense to me why anyone would by this. Its a typo and super confusing. Parking won’t pay anything either
Me1.com Top number of bids on the Godaddy board
ProJam.com Sounds like sports equipment
Godaddy Domains with no bids
Other GoDaddy Names With More Than One Bids
Have a name at auction and need more exposure? Send me an email. We Charge $10 per name per day. We may be able to help. If you have an auction you want to promote, email us for details.* All names chosen by us. (ie you click through and purchase a name you like) or an occasional paid listing. Everything we say is based on our own research or is opinion. Do your own due diligence. That means look it up yourself if you don’t think the stats or our opinion is correct. We hand choose the names but we are paid to make this list by both the auction houses, individuals that are auctioning names, and Godaddy affiliate links. Keep that in mind and only buy names that YOU think are good.