Rocket.com Sold via Hilco Digital Assets (Update)

In what I believe could be one of the top domain name sales of all-time, Hilco Digital Assets brokered the sale of Rocket.com. The domain name is currently pending transfer away from Network Solutions, Whois records at DomainTools show.

This morning, I reached out to Andrew Miller, Managing Director of Hilco Digital Assets, who had previously mentioned the domain name. Andrew confirmed the domain name was sold but could not comment about the sale price. “We can confirm that we oversaw the sale and acquisition of the Rocket.com domain name, in a win-win for the buyer and seller,” he told me via email.

Hilco and Andrew Miller have been involved in some of the largest domain name sales of all time. On the books, Hilco brokered the $15.5 million sale of Chat.com and the $8.515 million sale of Gold.com. Andrew Miller also oversaw the sale of Home.com, the price of which remained private but speculated to be into the 8 figure range. Although the price of Rocket.com has not been shared, I assume it would rank in the same lofty territory as these exceptional domain names.

Rocket.com has long been owned by Aerojet-General Corporation. For some time, the domain name forwarded to the website of L3Harris Technologies, Inc., the company that acquired Aerojet in 2023. This company trades under the LHX ticker symbol on the NYSE, and it has a market cap of nearly $45 billion. Even though Rocket.com certainly sold for millions, I am not sure if this domain name sale will be substantial enough to warrant a mention in a future SEC filing.

At the time of publication, the buyer of Rocket.com is unknown. Although there are many companies that would benefit from owning this valuable asset, one company stands out among the others. Once the domain name transfer finalizes, I would not be surprised if Rocket.com was acquired by Rocket Mortgage. This would be a wise strategic domain name upgrade for the company, and one it can likely afford and justify.