Rebranding CovertKit to Kit – DNW Podcast #498

Hear why ConvertKit is changing its name to Kit.

ConvertKit founder Nathan Barry was on the Domain Name Wire Podcast in 2018, talking about his company’s plans to rebrand. He shelved those plans after spending hundreds of thousands of dollars on a new domain.

Now, six years later, CovertKit is finally rebranding. The company will become Kit and use kit.com.

On today’s show, Nathan explains what went wrong the last time he tried to rebrand, how his company outgrew its name, and how Kit will transition to its new name and domain name.

Also: Domain prices, new TLDs, keyword data

Sponsor: Sell your domains with Sav.com domain landers

Podcast: Play in new window | Download (Duration: 31:12 — 25.0MB) | Embed

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