Mystery shopping your domains?

1 year ago 22
YOUR AD HERE

If you’re using a 3rd party lander / broker do you mystery shop your domains?

E.g. fill out the lead form with an anon contact and see what a prospective buyer would experience.

I’ve been running a few experiments and so far the gap analysis of what I’m seeing Vs what a world class conversion process looks like is pretty far apart.

For example:

- questions used during lead collection not respected nor leveraged by the broker
- 30-60 minute time for broker to respond
- email templates a little clunky and repetitive (feels robotic not like talking with a human)
- very transactional responses (linking to cart instead of giving price info) and not using info given during lead collection to build a relationship, engage, or sell.

Interested to hear what others have experienced. But I can see why many people choose to broker their own names.

The views expressed on this page by users and staff are their own, not those of NamePros.

Read Entire Article