Most Important Elements to a BIN Landing Page for Domain Sales

I’ve been asked to look at numerous domain name sales landing pages lately. I will generally be happy to take a look if I have the time, but I thought I would share what I think are the most important elements to a BIN landing page for domain name sales.

1) Domain name quality
2) BIN price
3) Ability to easily transact securely
and/or 4) Ability to contact seller

The first one is the biggest obstacle for most people (no offense). You need to have desirable domain names. You could have the world’s best design expert and sales conversion expert design an award winning BIN landing page design. However, if the domain names are garbage, nobody will buy them regardless of the price. Nobody will even see those landing pages beyond the bots.

Likewise, you could have a great landing pages and good domain names, but if the BIN prices are absurd, they will not easily convert to sales.

The third and fourth elements are also important. If the domain name is desired by someone and the price is fair, there needs to be a way to transact. There are numerous options for secure transactions, and sellers need to consider what is best for them and for buyers. For instance, someone might only want to deal in crypto sales, but a buyer may have never touched crypto before and have no idea how to make that work. Another example is PayPal is a great universal payment platform, but I don’t think it is protective of sellers when a buyer files a chargeback after receiving the domain name.

Providing the ability to contact the seller can help overcome issue #2 and issue #3.

Ultimately, if you own a good domain name and have it priced reasonably, you could have a simple text landing page with a link to your email address or a contact form, and the domain name should be able to be sold. If you have to have bells and whistles along with a whole lot of text to explain what the domain name means or why it is worth anything, it’s probably time to reevaluate.

This is just my opinion on the topic of BIN domain name sales landing pages.