Longest and Shortest Billboard Domain Names

I spent Father’s Day weekend at our son’s soccer tournament in the middle of New Jersey. It was a 6 hour drive, but it made more sense to do that than to fly and rent a car. New Jersey never disappoints when it comes to billboard content, and this trip was no different.

On the way to New Jersey, I took a photo of this billboard advertising a 5 word .com domain name – IGotHurtInJersey.com. This is a memorable domain name that is used as a forwarder to the Fredson Statmore Bitterman law firm’s website. Smartly, the firm also bought and uses the longer IGotHurtInNewJersey.com as well. I don’t think I have ever seen a longer domain name on a billboard before.

On the long ride home, another domain name on a billboard caught my attention. This time, it featured one of the shortest domain names – a recently acquired 2 letter .com. WT.com appears to have been sold by Brandforce, as I shared in February of this year. The privately held WeatherTech is now using WT.com as a forwarder to its website. Of note, even though the price wasn’t shared, the landing page inquiry form had a $3m offer minimum requirement.

Finally, I noticed another nice domain name on a billboard – Cure.com, which is used by Cure Auto Insurance for the company’s website.

All three of these domain names are completely different, but they’re all unforgettable. This is critical when it comes to catching people’s attention quickly and for a short period of time with billboard advertising.