Liquidity.com Sold for 7 Figures

Liquidity Group, a company that is billed “as a leading AI-driven direct lender operating a multibillion-dollar portfolio globally,” made a significant domain name upgrade. Liquidity Group acquired the Liquidity.com domain name. It had been using LiquidityGroup.com for its web presence. The company appears to use the shorter “Liquidity” in much of its branding.

In a press release announcing the domain name acquisition and transition to Liquidity.com, it was shared that the domain name had a seven figure price tag. Unfortunately, the exact price of the domain name was not shared by the company so we will not see it listed in the sale charts maintained by DNJournal or NameBio.

In the press release, Liquidity Co-Founder and CEO Ron Daniel commented about why the company spent seven figures to acquire the domain name:

“The purchase of the ‘Liquidity.com’ domain is an important stepping stone for the Liquidity brand,” said Ron Daniel, Co-Founder and CEO of Liquidity Group. “The term ‘liquidity’ has incredible significance within the industry and this domain was a highly sought-after asset. As we conclude a monumental year for the firm, we remain committed to offering high-growth companies tailored financing solutions with our signature speed and accuracy.”

I understand the acquisition was brokered by Mark Daniel of Domain Holdings.