Jaguar’s “Copy Nothing” campaign failed to secure the matching domain name

Jaguar’s “Copy Nothing” campaign failed to secure the matching domain name

Posted by DomainGang on November 20, 2024, at 5:46 pm 

British automaker, Jaguar, has revealed a glossy, artistic angle to rebranding that involves no cars.

Along with an apparent redesign of its logo, the Copy Nothing campaign was meant to be imaginative, bold and artistic at every touchpoint; it’s meant to be “unique and fearless.”

Consumers will be the judges of that, as the campaign officially goes live on December 2nd. In the meantime, feedback hasn’t been stellar.

One interesting note: the Jaguar campaign’s motto, “Copy Nothing,” has already been registered as a matching .com domain and that’s something that any company should ensure that it’s reserved prior to a brand launch.

Registered on November 19th, CopyNothing.com is registered to a Russian and is listed for sale. The price: 2 million rubles, the equivalent of $19,884 dollars in today’s economy.

Surely that’s a price that Jaguar can afford but there are financial restrictions imposed on Russia to be considered. You can thank Vladimir Putin for that.

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