ICANN fixes embarrassing “What is a Domain Name?” mistake

11 months ago 40
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Good news, everyone! ICANN knows what a domain name is!

The Org has quietly corrected a slide deck, designed as a high-level introduction to the new gTLD program’s Next Round, that seemed to mislabel the components of a domain name.

When it was first published in early September, the offending slide looked like this:

ICANN slide 1

When I saw it, for a few moments I was genuinely worried I’d had another stroke or, worse, been wrong for a quarter century. Surely ICANN, the organization that oversees the global DNS, knew more about this stuff than I do?

Rather than call an ambulance immediately, I tweeted a screengrab on Twitter to get the reassurance of the four people still on that platform that I had not lost my mind.

Now, in the same ICANN deck (pdf), apparently updated September 19, the slide looks like this:

ICANN slide 2

The deck is part of a “Champions Toolkit”, a bunch of freebie marketing materials made available for people who want to market the Next Round, particularly in under-served regions, on ICANN’s behalf.

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