Giving Efty a Try

I’ve known about Efty for a few years, since the company has been advertising on my blog. I decided to give the platform a test with around 500 of my domain names. I am using the account option that will allow me to have up to 1,500 domain names in my account at a monthly cost of $36.

The domain names I chose for this test are priced between $1,500 – $90,000. They aren’t my top tier domain names, but it’s a mix of inventory-quality and higher quality assets that have buy it now prices. Most of the names are priced under $10,000.

I utilized Efty’s Smart Lander tool to create two fairly simple landing page designs. One is a buy it now landing page that will allow buyers to purchase a domain name immediately via Escrow.com. The other landing page is a price request form, which will allow me to generate leads that I can convert on my own. Both landing pages are pretty clean, assuming these domain names will sell themselves since prospects found the domain names on their own.

With the BIN landing page, prospective buyers will also have the option to “Ask a Question,” which may be useful if someone can’t afford the BIN price but wants to submit an offer instead. I don’t want to encourage offers with a “Make Offer” field since that intuitively suggests making an offer while discouraging BIN deals.

You can visit AthleticDirector.com to see what my BIN landing page looks like. You can visit BeerMaking.com to see how my price request landing page looks.

I plan to rotate these landing page designs throughout the portfolio I have listed on Efty.

I chose Efty over my own Embrace.com landing pages because it’s easier and more cost effective to customize something out of the box than to create something on my own. With my own inquiry forms, I was having issues related to spam, and people couldn’t immediately open a transaction to buy a domain name like they can with the Efty BIN landing pages.

The other big advantage of using Efty over other platforms is that I won’t have to pay a commission when/if these domain names are sold.

Ultimately, I would like to move these domain name inquiry pages to a sub-folder on Embrace.com to help build the branding of my own marketplace. I think it will be helpful to someone who wants to know the seller of the domain name. I have numerous text pages on Embrace.com, so I can’t simply create a marketplace within the Efty confines without losing those pages and search rankings. You can see I added an Embrace.com logo to the bottom of the landing pages so people can see who they are buying the domain name from if that is of interest to them, but that’s pretty obscure.

With this test, I know I am not making the most of Efty’s offering. For instance, I did not add my acquisition costs or dates because I track that information elsewhere. For the time being, I am utilizing Efty solely for its landing pages and inquiry tracking tools. That may change in the future.