5 months ago
31
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Several years ago, Mode made an important domain name acquisition. The company had been using ModeAnalytics.com, and it acquired the brand matching Mode.com domain name. I had been a bidder in the asset auction that was the precursor to the sale. When I saw it was later being represented by Joe Uddeme, I kept in touch with him about the name as it was being marketed.
Not surprisingly, Joe successfully brokered the sale of Mode.com. I believe I already knew that. What I did not know is how much the company paid to acquire Mode.com.
In an article published on LinkedIn by Derek Steer, who was formerly CEO of Mode and later founded a business called Superframe, the purchase price and details about the Mode.com acquisition were revealed. Mode paid $300,000 to acquire Mode.com using a payment plan. Based on what I am seeing in the domain name aftermarket these days, that is quite a good deal.
Derek shared more information about the acquisition of Mode.com as well as some of the issues that came along with changing domain names. I think domain investors will benefit from reading Derek’s article to get a better understanding of what domain name buyers need to consider when acquiring a domain name of this caliber.
You can click the LinkedIn link to read Derek’s article:
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn
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