Can a Copywriter Provide a Sales Lift?

When someone inquires about purchasing a domain name, they’ve already indicated the desire to own the asset. I’ve always felt that a good domain name sells itself, and I can’t really convince someone to buy a domain name any more than their desired interest.

I’ve crafted a response to inbound inquiries that vary a bit based on the domain name. For instance, when I reply to prospects who want to buy Flashpoint.com, one of the lines is “Flashpoint.com is a one of a kind asset that is ready to be built into a powerful brand and become a flashpoint for a company’s marketing efforts.”

There is still a significant hurdle between someone expressing interest in a domain name or making a purchase offer and the acquisition of the domain name. Usually, the acquisition cost is that hurdle. Someone expecting to pay $100 for a domain name is blown out of the water when they see a six figure price tag. Those gulfs are almost impossible to bridge.

Getting someone to pay $2,000 for a domain name when the budget is $100 or $200 may be an easier task. The same may be said about a buyer with a $5,000 budget for a $25,000 domain name.

Convincing someone that they need to improve their budget to secure their coveted domain name is probably something I am not good at. There’s a bit of educating and a bit of cajoling required to get the buyer to open her wallet or go back to his marketing team to request more funds for a domain name acquisition.

I am thinking about hiring a sales-focused copywriter to write a few reply options that I can modify as needed. The reason for multiple options is so that I can test different versions to see if one works better than the other.

Do you think a copywriter could provide sales lift over a standard response that I wrote myself?