Atom “77% of consumers say trust is damaged when other brands use the same name at a different domain extension”

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November 14, 2024 by Leave a Comment

Atom Research

Atom.com published a very comprehensive research piece on audience data. They polled consumers and investors in the U.S. and asked them 12 questions. The headline I used here I thought was very interesting. I have written before about a name like Pandora where the .com and .net are both advertised on TV here.

Key takeaways:

  • .com domains are the #1 most credible in the eyes of your customers.
  • Familiarity varies across alternative extensions: 51% of consumers are familiar with .co domains.
  • Tech-employed respondents are more familiar with .io and .ai domains (.io — 77%; .ai — 89%).
  • 77% of consumers say trust is damaged when other brands use the same name at a different domain extension.
  • 35% of people say the presence of a hyphen impacts trust in a website.
  • 77% of consumers consider exact match domains important.
  • Add-on words impact trust for 78% of consumers.
  • 73% of investors say that a single-English-word domain helps significantly or is a major factor in securing funding.

Read and bookmark the full article here

Raymond is a writer, domain trader and consultant based in Pennsylvania. Raymond is the founder of 3Character.com and TLDInvestors.com.

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