Art Director MarkoMedic.xyz uses his .xyz to showcase work for brands such as Glossier and La Croix

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posted by Team XYZ on December 11, 2024

MarkoMedic.xyzCloudflare customer – (United States)

The .xyz community is home to skilled creatives showcasing their work on .xyz domains. Copywriter Edward John uses EdwardJohn.xyz to share work for brands such as Netflix and Redbull. Audio-visual artist Cody Samson shares his VFX work for Beyoncé and Coachella on Shmody.xyz. Copywriter MichaelShea.xyz highlights work for brands such as Little Caesars and Smirnoff. In this week’s #WebsiteWednesday, we’ll introduce you to a skilled art director who shares his work using a “FirstNameLastName.xyz” domain: MarkoMedic.xyz


Marko Medic: The journey to NYC creative professional

MarkoMedic.xyz is the personal website of Marko Medic, a New York City-based art director, content creator, and social media manager with a background in engineering. Originally from an island in Croatia, Marko has built a career by blending his passion for travel, creativity, and content creation. He has collaborated with global brands like Nespresso, Levi’s, COS, Philips, Adidas, and H&M, crafting engaging content and managing social media campaigns. Marko’s career journey includes transitioning from a civil engineer to a lifestyle influencer, ultimately leading him to pursue formal creative training at Miami Ad School and establish himself in NYC’s creative industry.

Image by Marko Medic via MarkoMedic.xyz

Exploring MarkoMedic.xyz: Creative work for La Croix, Estée Lauder, COS, and more

Marko’s website is structured into three primary sections: Work, Photography, and Studio Djordje, each highlighting different facets of Marko’s creative skills. In the Work section, Marko presents his design projects for various brands, notably La Croix and Glossier. For La Croix, Marko contributed to the “Distinctly Yours” campaign by developing a series of out-of-home (OOH) prints designed to resonate with Gen Z. His role encompassed photography, production, editing, and art direction, collaborating closely with a team that included Art Director Dahlia Sevy and Headline Copywriter Yuchien Elly Wang. The campaign aimed to merge La Croix’s vibrant flavors with youthful creativity and self-expression, showcasing dynamic visuals that encapsulate the brand’s essence.

Image by Marko Medic via MarkoMedic.xyz

The Photography section showcases Marko’s photographic endeavors, categorized into People, Products, and Places. In the People category, he captures candid moments and portraits that convey authentic emotions and narratives. The Products category features detailed shots emphasizing texture and form, highlighting the essence of items such as Estée Lauder’s Advanced Night Repair serum. The Places category includes images from his travels, offering viewers a glimpse into diverse cultures and landscapes through his lens.

Studio Djordje reflects Marko’s extensive experience since 2018, during which he shares that he has collaborated with over 50 brands in Croatia. His roles have encompassed creative direction, production, and location scouting, demonstrating his versatility in adapting to different project requirements. Notable collaborations include Levi’s, Nespresso, and COS, where he has delivered impactful content tailored to each brand’s unique identity.

The value of a FirstNameLastName.xyz domain like MarkoMedic.xyz

Securing a domain like MarkoMedic.xyz helps Marko establish a direct and memorable online presence that reflects his name and creative portfolio. The versatility of a .xyz domain allows him to craft a professional yet personal digital identity, making it easy for clients, peers, and collaborators to discover his work. By choosing a domain that mirrors his full name, Marko reinforces his brand and ensures a unique web address that stands out in the crowded digital landscape. This platform not only showcases his artistic vision but also enables him to connect with a broader audience and highlight the diverse skills and experiences that define his career. We had the opportunity to speak with Marko about his decision to build his website on .xyz. As he explained, 

“Choosing to use .xyz for my website was a bit spontaneous. I initially wanted something unique for my domain but decided to stick with my first and last name.

As someone with a master’s degree in civil engineering, .xyz reminded me of structure, while as a creative, it inspired thoughts of exploration and limitless creativity. It immediately aligned with the vision I had for my brand identity and website design.”

You can learn more by following Marko on LinkedIn and Instagram, and by visiting MarkoMedic.xyz

XYZ is proud to share about the many incredible members that make up the XYZ community! We encourage you to do your own research before using the products and services of the websites we feature. The information about products and services contained in this blog post does not constitute endorsement or recommendation by XYZ.

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