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Left-of-the-dot: Label
445 of 500 domain names, or 89% of the total, utilize an exact brand match left-of-the-dot label. Some muddiness exists with this figure because of the use of a brand acronym by some brands. To eliminate subjective categorization of domain names in this group, we applied a simple qualifier: If the brand is itself presented in acronym form in the Brand Finance list (further indicating adoption of the brand acronym by the brand itself), use of the matching acronym as primary domain name was considered an exact label match. If the brand itself appears in long form in the list, but the in-use domain name is an acronym of the brand, it was not included in the exact brand match count.
Right-of-the-dot: TLD
438 of 500 domain names — or 88% of the total — utilize a .com domain. While outsized .com representation came as no surprise, it is worth noting that .com domain names currently represent approximately 37% of all global domain name registrations. The 88% .com use rate across the most valuable brands illustrates a measurably stronger preference for the TLD; the .com TLD punches above its weight here, even in comparison to its global registration share.
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