Amazon launches .deal and .now top level domains

1 year ago 49
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Leave a Comment August 22, 2024

The company, which has been slow to launch its domains, is finally rolling out two more.

Image of a globe with the words new tlds

Amazon is finally launching a couple more of its top level domain names.

About eight years after ICANN delegated .deal and .now, the company opened the domains in Sunrise today.

Trademark holders will be able to register the domains from now until September 21.

The domains will then go into an Early Access Dutch auction from September 23-28. During this phase, anyone can register a .deal or .now domain by paying a one-time fee on top of regular registration rates. As an indication of how much that will cost, domain registrar 101Domain is charging $6,299 for the first day and $199 on the fifth day.

General availability begins September 30. 101Domain will charge $49.99 for regular registrations.

.Deal has some direct competition: Identity Digital runs .deals. .Deals was launched in 2014 and has about 8,500 registrations.

About Andrew Allemann

Andrew Allemann has been registering domains for over 25 years and publishing Domain Name Wire since 2005. He has been quoted about his expertise in domain names by The Wall Street Journal, New York Times, and NPR. Connect with Andrew: LinkedIn - Twitter/X - Facebook

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