A Good Afternic Broker Negotiation (Updated)

If you use Afternic and its landing pages for your domain names, chances are good that you have a Lead Center filled with leads that look similar to this:

If you’re lucky, you have one or two sold domain names amongst many Stalled and Confused leads. This can be frustrating, particularly since sellers don’t get much of an inside look at the progression of their leads.

My experience tells me most leads aren’t qualified buyers at all and many are confused. They either don’t have the budget – even if they indicated they do by submitting a minimum offer – or they don’t realize they’re submitting a purchase inquiry for a domain name. This would mirror my experience managing my own landing pages and leads.

I want to highlight what I think is a very good Afternic negotiation. Mind you, this negotiation is still in progress and a deal has not yet been reached. I am impressed with the engagement and follow-ups the Afternic broker (Shane F.) has had with the prospective buyer. The updates provided in the thread also provide a helpful look into where the negotiation currently stands.

This 2 word .com domain name has a BIN price of $9,999 USD. The minimum offer is $4,750, which is the offer that was originally submitted on Saturday evening. After seeing the offer and knowing what I want/need for the domain name, I added a floor price of $6,300. This means the broker has permission from me to sell the domain name for $6,300 if he doesn’t think he can get the buyer any higher. So far, the buyer’s offer stands at $6,000, so it is close to a deal but not quite there.

I appreciate the updates provided by the broker, and it looks like he has been engaging quite a bit in an effort to get a deal done. I wish all of my Afternic leads looked like this one.

Update: The buyer agreed to the $6,300 floor price and the domain name was sold. In addition, I learned the broker’s full name is Shane Fraser. Thank you, Shane!